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Case Studies

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Service Management
IT Asset Management
CRM
Voice


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Company: University of North Carolina
Products: GoldMine®
Industry: Education
Summary:

Several factors contributed to the success of this project. First, UNC had a high level of commitment and sponsorship. They took the time to think through their proposed process, define their goals and objectives, and distill them into functional requirements. They then used these requirements to identify appropriate technology and chose a flexible and scaleable platform (GoldMine) to build upon. They then sought out a vendor with a strong project/process management focus and a track record with the chosen tool. Vigilant Group’s project management methodology and in-depth GoldMine expertise made them the clear choice.

Region: North America

Company: Chicago White Sox
Products: GoldMine®
Industry: Professional Sports
Summary:

The Chicago White Sox have always been a very competitive team, consistently drawing millions of fans per year. But when it came to keeping track of their best prospects, the Sox were still in the paper age. Prior to GoldMine, the team had kept track of its leads in ACT!. But soon the number of leads grew into the tens of thousands and quickly outgrew the ACT! database.

Region: North America

Company: Direct Marketing Association
Products: GoldMine®
Industry: Trade Associations
Summary:

The DMA was looking for a systematic approach to help them keep better track of their relationships with their membership and prospects. “We needed a good customer relationship management (CRM) system to accomplish our goals,” says Eustis. The DMA turned to database consulting firm Business Development Solutions (BDS) for a solution. “We have been working with BDS for years in the area of database development and they suggested that we use GoldMine,” says Eustis.

Region: North America

Company: Foster-Melliar
Products: GoldMine®
Industry: IT Service Management
Summary:

Since 1994, Foster Melliar has trained and mentored thousands of its clients’ staff members - locally, in Africa and in the rest of the world and across all market sectors - in the principles and practice of ITIL-based service management.

Region: North America

Company: Taxi Media Limited
Products: GoldMine®
Industry: Business Services
Summary:

Originally, Taxi Media’s sales team started out on GoldMine 3.2, and next upgraded to GoldMine 4.0. Then, the company’s operations department purchased a 5-user copy of GoldMine 5.0 and, with the help of Prior Analytics, a GoldMine Solutions Partner, created a customized toolbar to manage their taxi-booking process. Both departments were successfully using GoldMine, however, they maintained two separate databases, which kept them from having a fully integrated solution.

Implementation Size: 27 users
Region: North America

Company: 10 City Bars
Products: GoldMine®
Industry: Recreation
Summary:
10 City Bars evaluated five other CRM solutions on the market, before choosing GoldMine. This was largely due to its versatility and the fact that GoldMine is customisable and was easily tailored to their unique configuration requirements. An added advantage was its competitive pricing in comparison to the other CRM solutions available.
Region: EMEA

Company: AMT
Products: GoldMine®
Industry: Manufacturing
Summary:
AMT needed to track large quantities of data with a considerable amount of information held against each contact in the database. In addition to core name and address data, the Centre needed to store details relating to the District/Borough which a company falls within, the European funding areas covered, its Business Sector and SIC Code, its AMT Business Mentor etc.
Implementation Size: 22 users
Region: EMEA

Company: AVO International
Products: GoldMine®
Industry: Financial Services
Summary:
With manufacturing efficiency and productivity at world-class levels, AVO recognised the need to focus on growing its customer base and sales revenues to continue to stay one step ahead of the competition.
Region: EMEA

Company: Big Yellow Self Storage
Products: GoldMine®
Industry: Security Services
Summary:

Big Yellow currently has eight stores open with eight more under development, and plans to build a fifty store chain in the next 3 years. With this aggressive expansion plan, Big Yellow needed a solution that would not only meet their current needs for targeting and managing prospects, but would also grow to meet their increasingly sophisticated, satellite office requirements.

Region: EMEA

Company: Bow Brand
Products: GoldMine®
Industry: Manufacturing
Summary:
GoldMine Sales and Marketing has given manufacturer Bow Brand the tools to run an effective marketing campaign to support the relaunch of one of its product ranges. Following the re-launch, GoldMine’s easy-to-use interface has continued to help the company’s staff to raise the quality and efficiency of their ongoing customer-facing activities.
Region: EMEA

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