A lot goes into managing customer relationships across the full lifecycle – strategies, technologies, processes, people, measurement...  But above all, it’s still about the customer’s experience at every touch point. From marketing to sales to service, it’s vital to service them in the way they want.  It’s about optimizing interaction to enhance the entire customer lifecycle. The payoff for companies that pay attention to interaction management: higher customer retention, lower costs, increased revenue and a competitive advantage. Here are four key ways to improve the customer experience and drive revenue at each point in the CRM lifecycle through interaction management: This white paper series is designed to help you leverage key CRM best practices to help you grow your business.

For sales, marketing and support managers, the focus is on one end goal – results. Yet, there are countless moving targets to manage in reaching that objective. Budgeting, hiring, processes, technologies, hitting projections, and strategy are just some of the issues keeping managers up at night. Peace of mind comes from clearly understanding what has driven the best outcomes in the past and continuously tweaking those approaches for better and better results. Companies that do this well follow several best practices when it comes to managing their CRM. This white paper series is designed to help you leverage key CRM best practices to help you grow your business.

Marketing departments are constantly squeezed to drive a higher quantity and quality of leads with finite recourses. Aberdeen research identified that over two-thirds of companies currently using an automated lead management solution have seen a 10%+ improvement in lead to sales conversion rates. Fifty three (53%) percent of companies are currently using marketing automation solutions for lead management and this number is expected to jump to 83% in the next 24 months. Thirty-six (36%) percent of organisations surveyed are currently evaluating solutions to aid them in turning leads into sales.

Marketing executives face a constant stream of pressures – pressure to accommodate customers, business pressure from executives to meet corporate goals, and pressure for virtuosity in performing key marketing functions. Customer expectations are increasing and satisfaction is becoming increasingly difficult to reign in as customers today have more and more choices, and more channels through which to purchase.

There is an odd notion in many IT departments that the salespeople in their organisation are all the same.

This Thinking is flawed, of course. Yet when IT departments install the organisation’s sales force automation (SFA) software, they tend to lock the customer data grid into specific categories, which in turn locks the ways the information can be filtered.

Discover how GoldMine Interaction Management can combine your two most powerful assets your telephone and customer data to increase your revenue.  Learn how a quality Interaction Management system allows a customer-focused organisation to:  reinforce the selling process, enhance self-service options, allowing customers to complete simple transactions, such as obtaining the status of an order or changing their account information, when it’s convenient for them, improving their perception of the organisation while reducing internal support costs, route calls automatically based on customer information (VIP account, credit hold, maintenance not renewed, etc.), or allow customers to specify the issues requiring assistance to help drive first-call resolution , eliminate a major customer annoyance: having to repeat information. Screen pops that include customer information follow the call, eliminating the needless repetition of basic information – even on transferred calls.

The thrill of a great marketing campaign or the satisfaction of closing a big deal is what makes the profession exciting. But doing the job right takes dedication to record-keeping, reporting, analysis and plain-old busywork. Without the proper tool, even the highest performers can find this heavy detail work daunting.

GoldMine’s strength is its ability to provide incisive top-level sales & marketing analysis, while significantly raising personal productivity. It’s a powerful combination that steers your company’s sales & marketing investment in the right direction.

According to a recent Aberdeen Group report, companies that adopt closed-loop marketng processes are ore than three times as likely to report a greater than 50% return on marketing investment than those that do not.

On the battleground of today’s business environment, the customer experience has become the competitive differentiator. Those that fail to take customer service seriously, take the hit on the bottom line: 1.) the average business loses 50% of its customers every 5 years, 2.) new customers cost 7-10 times more than retaining an existing one, 3.) an increase in retention of 5% can increase profits 25-75%.  As the term “customer relationship management” implies, your goal is maintaining strong relationships with customers. It’s the feelings evoked during interactions with your organization that leave the greatest impression. So, if you’re not romancing your customers, who is?  Companies that maximize the customer experience – and keep customers for life – typically follow these best practices. This white paper series is designed to help you leverage key CRM best practices to help you grow your business.

The pressures of longer sales cycles and declining sales productivity are forcing Best-in-Class companies to streamline and automate how sales information is processed and the mechanics by which deals get done. Aberdeen has surveyed over 200 companies to identify the strategies, capabilities and enablers that Best-in-Class companies use to improve sales effectiveness and productivity. The research reveals that leading companies have focused on both the sales management process, as well as tools designed for the individual sales representative, to increase the ability of their sales organizations to hit quotas and ultimately remain competitive. Learn how.

Marketing departments are constantly squeezed to drive a higher quantity and quality of leads with finite resources. Aberdeen research identified that over two-thirds of companies currently using an automated lead management solution have seen a 10%+ improvement in lead to sales conversion rates. Fifty three (53%) percent of companies are currently using marketing automation solutions for lead management and this number is expected to jump to 83% in the next 24 months. Thirty-six (36%) percent of organizations surveyed are currently evaluating solutions to aid them in turning leads to sales.

Marketing executives face a constant stream of pressures—pressure to accommodate customers, business pressure from executives to meet corporate goals, and pressure for virtuosity in performing key marketing functions. Customer expectations are increasing and satisfaction is becoming increasingly difficult to reign in as customers today have more and more choices, and more channels through which to purchase.